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How to Choose the Right Sign for Your Business

First impressions are significant. For many customers, a storefront sign is the first thing they see when visiting your business. According to a survey conducted by FedEx, over half of small business owners find store signs and graphics highly effective when it comes to attracting clients. Don’t deter customers with a sloppy or mediocre logo; instead, draw them in with an compelling sign that reflects your business mission and standards. Here are some helpful tips for choosing the best sign to represent your company.

1. Find the Right Colors
Not only can colors evoke feelings and emotions, but they can also provide a glimpse of your company’s personality. From bright and exciting to strong and serious, the colors you choose for your signage will show what kind of business you are.

2. Make it Stand Out
You want your sign to be seen! Do whatever it takes to make your sign as visible as possible, whether it means increasing its size, changing its position, or implementing lighting techniques.

3. Keep it Simple
Your logo should be easy to see and process. Don’t confuse your customer with a cluttered, complicated sign. Keep it to as few words as possible, and keep the design clean and clear. You want your customers to be able to remember your logo and recognize it immediately when they see it again!

Your sign is a key element of your business! If you’d like guidance on creating the best logos and signage for your company, contact our outstanding team here at Decoretail Solutions. We would love to assist you by designing and creating a unique, one-of-a-kind sign for your business. Give us a call today to schedule your consultation!

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